Our NLP Experts

Tom Dotz

Tom Dotz, CEO of NLP Comprehensive, has studied NLP since 1978 and is certified as an NLP Master Practitioner and Health Practitioner.

An entrepreneur at heart, Tom has started multiple small businesses in various industries. He founded the NLP Institute of California in 1990, growing it to the largest organization of its kind in the U.S. in four years. Tom acquired NLP Comprehensive in 1998 subsequently selling the NLP Institute of California to two respected colleagues.

NLP Comprehensive offered Tom a chance to preserve and grow one of the most valuable and respected institutions in Neurolinguistic Programming. Starting with NLP Comprehensive’s real e-commerce site in 1998, to going digital with audio and video titles, he continues to be a leader in the industry through new trainings, structure, and products the company produces.

In the fall of 2017, Tom recorded the audiobook version of NLP: The Essential Guide and in the summer of 2020, he launched a new virtual NLP training program: Hack Your Brain for Lasting Success. He is passionate about building awareness and creating learning opportunities around NLP for the general public while continuing to make a difference in his and coaching and living the world through NLP.

Steve Andreas

For over 40 years Steve Andreas continued to research, write, and develop vibrant new NLP (Neuro-Linguistic Programming) based therapeutic approaches and processes.


He earned an M.A. in psychology from Brandeis University under Abraham Maslow, founded and ran Real People Press, a publisher focused on personal change, for 30 years. As the editor and publisher, in 1979 he created the first popular NLP book, Frogs Into Princes, which sold over 750,000 copies.


In 1979, Steve founded NLP Comprehensive in Colorado with his wife Connirae sponsoring the first-ever NLP training certification. Together, they co-authored two books, Change Your Mind—And Keep the Change (1987) and Heart of the Mind (1989).


He has written numerous articles and produced video and audio programs, and wrote a biography of one of America’s path-breaking relationships therapists, Virginia Satir: The Patterns of Her Magic (1991).


His most recent and final book was Transforming Negative Self-Talk, published by W. W. Norton & Company. Steve is known as one of the most prolific NLP author and publisher in the world, and after a long and satisfying life, he passed away in November of 2018.

Charles Faulkner

Charles is one of the real modelers and thinkers in the field of NLP (Neuro-Linguistic Programming).

He famously used NLP modeling to discover the mix of mental and emotional skills required for superior decision making and action. His studies of futures traders are featured in numerous interviews in books and journals, including The New Market Wizards (1992), The Intuitive Trader (1996), and Trend Following (2004).


His other modeling projects include a study of physician decision strategies used by 3M, modeling of a software testing designer’s methodology for Hewlett Packard, modeling of how a corporation creates a culture for IBM, and his latest application of NLP is around the five dimensions of natural decision making.


Charles is also the author or co-author of 10 NLP titles including co-editing with Steve Andreas, the best seller NLP: The New Technology of Achievement. He has also produced an audio series on how metaphors affect identity, influence, and change in individuals and organizations, and combined NLP and Systems Dynamics in his experiential coaching tool Trimurti (2001).


Throughout all these activities, Charles maintains a connection with leading academics in cognitive science and linguistics, using these cutting-edge insights to advance and inform NLP.


Recently Charles has been honored with an appointment as a Visiting Senior Fellow in the University of Surrey School of Management where he will be working with Professors Paul Tosey and Jane Mathison developing the UK NLP Research Program. His contributions will include his knowledge and applications of Cognitive Linguistics and Neuroscience to NLP as well as substantiating research in Behavioral Finance and Natural Decision Making.


Tom Best

Tom was one of the first trainers with NLP Comprehensive. He worked with the company for over twenty-five years as a trainer and Director of Training.

He, along with wife Bobbi, created and directed NLP Austin for five years, the NLP Center of Maui for five years, and Arizona NLP for five years.

His background in cultural anthropology and work with indigenous people allowed him to investigate the connections between NLP and traditional or “primitive” cultural practices. He was particularly interested in the interface between personal identity and the cultural matrix from which it evolves. His legacy and teaching style live on in his many students, and in videos like the Portable Practitioner Training.

Tragically, Tom had an unexpected brain hemorrhage and passed away on Tuesday, April 24, 2012.

Jan Price

Jan has been an executive coach and psychotherapist since 1984 and specializes in Neurolinguistic Programming.

She is a certified NLP Master Practitioner who has taught communication skills and conflict management for international firms such as Nokia, Ericsson Telecom, the Helsinki Summer University, and Kaiser Permanente. She has had a private psychotherapy practice in Denver for almost 30 years.

She has taught Practitioner and Master Track trainings for NLP Comprehensive since 2001, has written numerous articles and co-authored the book, From the Inside Out: building a healthy identity, a workbook for therapists and coaches that is published in English, German and Finnish.

Jan is known for her ability to establish rapport with persons from all walks of life and different cultures with her warmth and humor. She conducts local workshops open to the public on NLP, stress management, conflict resolution, and rapport.

Adam Reynolds

Adam basically grew up in NLP Comprehensive; he worked in the office as a teen and studied extensively with the trainers. He started his practice in Boulder, Colorado and earned his Trainer designation in 2000.

Adam is now an NLP Master Practitioner, International Trainer, and Professional Certified Coach who provides results-oriented coaching to Fortune 500 clients based on an in-depth understanding of individuals and human systems.

Since 1994, Adam has amassed more than 7,500 hours of coaching, teaching, and facilitation experience. Adam’s coaching style is neutral, focused, and quickly gets to the source of the situation.

He has been a member of NLP Comprehensive’s team since 2002 delivering trainings in multiple formats. His training style demonstrates his passion for learning and his depth of understanding human interaction. In his trainings, people experience highly applicable knowledge in a creative environment that results in greater awareness and change.

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