A Pound Of Framing: The Power Of Language In Politics And Life
Years ago the then so-named anti-abortion movement seemed to be making little progress. Then they started re-branding themselves the “pro-life” movement. Well, if they were the pro-life movement, and you opposed them, what did that make you? Anti-life? Pro-Death? Take your pick; poor choices all. You’ll notice two important elements of framing in that example. First, re-framing their label took a lot of time and effort. The media didn’t change from calling them anti-abortionists to